Pay Per Click

Digital Marketing

PPC stands for pay-per-click, or in other words how marketers pay a fee each time an ad is clicked by a potential customer. These ads are displayed at the top of search results or off to the left of the results.​

How does pay per click work?

PPC is one of the quickest ways to generate traffic and leads to your site. Google has set up an auction style format where marketers can bid for ad space and these clicks. Setting up these PPC campaigns requires a lot of effort. It is important to manage these ads to target correct search terms, phrases, demographics, and locations.

How is my marketing dollars spent?

PPC is one of the quickest ways to generate traffic and leads to your site. Google has set up an auction style format where marketers can bid for ad space and these clicks. Setting up these PPC campaigns requires a lot of effort. It is important to manage these ads to target correct search terms, phrases, demographics, and locations.

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